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10 Ways to
Write More Effective Ads
Use Takeaway
Selling to Increase the Urgency
Page 1 of 2
When you limit the supply of a product or service
in some way (i.e. takeaway selling), basic economics dictates
that the demand will rise. In other words, people will generally
respond better to an offer if they believe the offer is about to
become unavailable or restricted in some way.
And of course, the opposite is also true. If a
prospect knows your product will be around whenever he needs it,
there’s no need for him to act now. And when your ad is put
aside by the prospect, the chance of closing the sale diminishes
greatly.
It’s your job, therefore, to get your prospect to
buy, and buy now. Using scarcity to sell is a great way to
accomplish that.
There are basically three types of takeaways:
1)
Limiting the quantity
2)
Limiting the time
3)
Limiting the offer
In the first method, limiting the quantity, you
are presenting a fixed number of widgets available for sale.
After they’re gone, that’s it.
Some good ways to limit the quantity include:
·
only so many units made or obtained
·
selling off old stock to make room for new
·
limited number of cosmetically-defected items, or a fire sale
·
only a limited number being sold so as not to saturate the
market
·
etc.
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