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10 Ways to Write More Effective Ads

 

Use Takeaway Selling to Increase the Urgency 

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When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to become unavailable or restricted in some way. 

And of course, the opposite is also true. If a prospect knows your product will be around whenever he needs it, there’s no need for him to act now. And when your ad is put aside by the prospect, the chance of closing the sale diminishes greatly. 

It’s your job, therefore, to get your prospect to buy, and buy now. Using scarcity to sell is a great way to accomplish that. 

There are basically three types of takeaways: 

1)    Limiting the quantity

2)    Limiting the time

3)    Limiting the offer 

In the first method, limiting the quantity, you are presenting a fixed number of widgets available for sale. After they’re gone, that’s it. 

Some good ways to limit the quantity include: 

·        only so many units made or obtained

·        selling off old stock to make room for new

·        limited number of cosmetically-defected items, or a fire sale

·        only a limited number being sold so as not to saturate the market

·        etc. 

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