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10 Ways to
Write More Effective Ads
Conclusion
Great copy is made, not born. It is derived from
proven test results designed to do one thing and do it well:
sell.
Effective advertising doesn't always use
"grammatically correct" English. It uses short sentences,
fragments. Like this.
It convinces you to buy, and buy now. Period.
It talks about benefits, not features. It sells
on emotion and reinforces the decision to buy with logic.
It paints a compelling picture and irresistible
offer that forces your prospect to act and act now! And if it
doesn't, then you drop that ad like a hot potato and go with one
that does.
Effective persuasion is like your top
salesperson--the one who continues to break all your sales
records year after year--on the job 24 x 7, multiplied by
thousands or millions! Just imagine if that salesperson, the one
with proven results, could be multiplied as much as you wanted.
Now that would be effective (and cost-efficient)
marketing!
And that's the kind of proven
marketing you need to employ.
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